Happy Friday!

The following text was taken from a Facebook live video on 5/5/23


Happy Friday. What a wonderful spring week it has been here in the low country. I'm outside of Charleston, South Carolina in Somerville, and today I'm here hosting, really it's a broker open house, but I kind of take a different spin on it and call it coffee and collab with Ronnie. So I love collaborating with other realtors. Of course, I'm seeking what's in my client's best interest, but to do so, most of the time, most of our transactions happen with another broker on the other side. So I love rapport building. I love collaboration. I like just really learning from other agents, what are they experiencing in the market as well. But I host these events in one of my listings, so that way I give exposure to the listing as well. So let's talk about that just for a minute, because when I primarily are a listing agent, I wear my marketing hat with honor and pride every time I take in a new listing.


But with marketing, I'm marketing. I'm soliciting a buyer. So how do I do that? I'm showcasing it through open houses to prospective buyers. I'm showcasing it to other brokers. I do a wonderful combination of blending conventional means of marketing, meaning open houses, email blasts, these kind of things, phone calls to other agents. Those are still wonderful, traditional, conventional means of advertising. But I blend that with a wonderful social media. We do retargeting campaigns. We do weekly newsletters that highlights our listings. We do virtual walkthroughs and Zillow walkthroughs and all these things to highlight our listing. Our team last year, and one of the things, I'm standing by one of my banners, and we were in the top 1% of all Charleston area real estate agents. I came in the top 1%. I'm there because I do a great job of marketing our listings.


And in fact, where MLS was last year with sales price versus list price, my listings sold for 101%. I think that's on here. Yes, 101% our listings sell over their list price. That's huge. Our listings also sell 14 days on the market on average, whereas the average traditional MLS listing in 2022 was 19 days on the market. Ours sell in shorter days and 98% of our buyer contracts get accepted, which is a much higher percentage than the average as well. So our team is rocking it out there, and I'm so proud to be able to lead this team o

f really professional realtors in this marketplace of Charleston. So let's talk about the market conditions for just a moment.


One of the other agents that came to this broker open house was mentioning how he has short-term rentals, and he's really having a hard time finding investors or lenders that are willing to loan him the money for that. There are a lot of lenders that have pulled out of the short-term rental market, and so it's making it a challenge. Now, he's flipped over to using a local lender who I have a great rapport and relationship with as well. I've sent a lot of business his way, but they are local lender and they shelf their own loans, so to speak.



They loan their own money, and so they're more willing to do these kind of short term rentals. But that's one of the challenges that we have in our market right now. Banks are pulling out of the market. Several of the bridge loans are kind of hard to do right now if you're familiar with a bridge loan. We're finding that it's a challenge to get bridge loans written as well. So we've had some challenges as things shift in our marketplace, but we're able to work around it, find different solutions. I have an incredible lender partner that I work a lot with, so we can find a good fit no matter what your circumstances are. So reach out, let us know what your needs are, whether buying, selling, or investing and my team is always honored to be able to assist you. Have a wonderful weekend.

That SC Real Estate Chick's Blog

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